MANKATO, Minn. – Minnesota State University is taking a significant step forward in content innovation by teaming up with FanWord, one of the leading AI technology and storytelling companies in college sports. Through this collaboration, Mavericks Athletics will leverage FanWord Assist, a software platform designed to streamline the creation of written storytelling content across all facets of the department.
"As the landscape of intercollegiate athletics continues to evolve, we want to put ourselves on the cutting-edge of implementing technologies that will put us in the best position to drive our program forward," explained Kevin Buisman, Director of Athletics. "There are many good stories to tell surrounding the success of Maverick Athletics, and partnering with FanWord provides us with a platform to further leverage existing resources in support of our endeavors to showcase our talented coaches and student-athletes."
Minnesota State is one of the most successful NCAA Division II athletic programs in the country, boasting 93 national tournament appearances across multiple sports and a strong commitment to holistic student-athlete development. With FanWord Assist, the Mavericks will be able to capture and share more of the powerful stories behind their athletic excellence, from standout performances to the day-to-day moments that define their teams, coaches, and alumni.
FanWord Assist is engineered to help sports communication teams work more efficiently by simplifying the process of creating high-quality game recaps, feature stories, player bios, and other content. For a department as competitive and comprehensive as Minnesota State—with 20 varsity sports and a large base of supporters—this solution will help scale storytelling while maintaining quality and authenticity.
"FanWord Assist was built with the purpose of empowering sports communicators to tell more stories with less hassle," said Christopher Aumueller, CEO of FanWord. "Minnesota State is an elite DII program that understands the value of connecting with its community through compelling content. We're honored to support their efforts and excited to help them showcase the people and moments that make the Mavericks so special."
As the content demands of college athletics continue to rise, this partnership positions Minnesota State to meet the moment. Whether strengthening alumni ties, enhancing recruiting, or deepening fan engagement, authentic storytelling plays a critical role in how athletic programs build lasting relationships—and now, the Mavericks have the tools to do it at scale.
About FanWord
FanWord is one of the leading AI technology and storytelling companies in the college sports industry and works with more than 100 athletics organizations across all levels. To learn more about FanWord's software, FanWord Assist, click here.
